Announcing a record-breaking schedule for electric racing’s new era.
Formula E needed a 30-second social video to launch their 2026/2027 season, announcing a record-breaking 21 races across 13 iconic cities.
With the next-generation car recently unveiled to strong fan acclaim, the launch needed to pair calendar clarity with raw excitement. Leveraging the new car throughout the narrative emphasised how transformative the upcoming season will be, pairing high-speed innovation with an expanded global footprint.
Set to a fast-paced trance track, the final video uses a flurry of rapid match cuts to blend GEN 4 testing footage with iconic host-city visuals. Cinematic renders of the car set against suspended national flags tied the narrative together, delivering a high-energy trailer that built maximum anticipation across social channels.