Formula E: London  ExCel Takeover
Designing an immersive visual experience for electric motorsport’s biggest stage.

Formula E took over the London ExCeL for their Season 12 finale with 20+ displays ranging from ultra-wide screens to vertical pillars, requiring a visual approach that could excite fans and build momentum for teams and partners alike.

Rather than looping identical media across the site, which quickly causes visual fatigue, the venue was treated as an evolving journey. Designing distinct, punchy content tailored to specific zones transformed passive foot-traffic areas into an immersive, event-wide experience.

The result was a suite of five bespoke motion graphic packages built for the ExCeL’s unique spatial contexts. Deliverables spanned ambient team visuals, animated driver posters, high-drama trophy sequences, and a premium awards system, unifying the entire Formula E ecosystem.