Unveiling electric motorsport’s next-generation car to the world.
Formula E needed to introduce the all-new GEN 4 car to the public, building instant excitement across fans, teams, and partners for a massive leap in performance.
Rather than relying on bright, conventional studio reveals, keeping the lighting, composition, and rendering dark and dramatic created a heightened sense of intrigue - setting a far more serious and formidable tone than previous car rollouts.
The result was a suite of renders set within a stripped-back, brutalist studio environment. Complemented by a lab-inspired livery designed by Race Service and Sean Bull, the dramatic lighting setup leaned into the feeling of a machine engineered in secret, delivering a powerful visual debut worthy of the new era.