I was responsible for designing every podium screen graphic across Seasons 10 and 11 of Formula E, adapting the system to stage sizes both big and small from 70-meter LED setups in Saudi Arabia to intricate structures in Mexico.
The graphics were designed to clearly highlight the winning drivers and teams while enhancing the spectacle for live audiences and global broadcasts.
The goal was to dial down the corporate tone and make the podium moments feel more exciting and memorable.
One major evolution was incorporating CGI footage of the cars. This helped each of the driver and team graphics feel more unique but also gave fans a more visual experience, making it easier to relate the car to the driver.
A big focus was ensuring the graphics looked strong on both broadcast and in media photography, clearly showcasing all the key details in a single impactful moment. This led to the creation of a trophy inspired virtual environment, designed to frame the car, driver imagery, names and team branding. It brought a unique visual identity to each piece, helping the graphics stand out more clearly from one another.
