Launching the auction of an F1 champion-signed helmet to fight dementia.
To mark the sale of a helmet signed by Sir Jackie Stewart, Lewis Hamilton, and Michael Schumacher and many other F1 legends, Race against Dementia, in collaboration with Ducktail needed a hero film, 30-second paid edits, and high-end stills. Delivering the campaign required 3D modelling and texturing the physical helmet from scratch to showcase every signature in detail.
Every three seconds, someone is diagnosed with dementia. Building this statistic into the motion and sound design drew a direct parallel between split seconds in racing and the urgent pace of medical research.
Combining F1 archival footage, custom 3D renders, and bold accreditation-pass inspired typography, the campaign felt right at home when targeting F1 and motorsport fans, giving the campaign the platform it deserved.