A sneak peek at future innovation.
I was responsible for creating two hero CG stills used to tease the GEN 4 Formula E car on digital channels and internal presentations.
The brief was to design a premium lighting and environment setup that dramatizes the form of the vehicle while concealing key design details. I worked in Cinema 4D with Redshift, building a bespoke scene that sold the mystery, performance, and cutting-edge tech of the new car. These renders were developed in response to a new creative direction introduced at a late stage in the project.
Although only two final stills were released publicly, the process involved extensive R&D, light testing, and close collaboration with internal stakeholders and the FIA to ensure visual impact and discretion.
Due to confidentiality, only publicly selected images are shown.
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